Nutmeg is a UK-based online wealth management platform founded in 2011 providing access to fully managed investment portfolios. Your friendly private banker / financial advisor / wealth manager / [insert title here], not required. As at time of writing Nutmeg has over 95,000 registered users.
Why Nutmeg? Simplicity, transparency, low cost and low ‘barriers to entry’. Nutmeg’s CEO, Nick Hungerford, is fond of noting that:
“Before Nutmeg, personal wealth management was only available to people with £250,000 or more. Everyone else had to use DIY platforms and complete investment [...]